Authored by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE

Whenever Robyn Exton attempt to produce HER, a social platform and dating app built by females for gay and bi-curious ladies, she knew that almost all (or even all) associated with present dating sites in presence for either straight or homosexual everyone was mainly fashioned with males in your mind.

HER creator and CEO Robyn Exton. Image via Twitter.

“ I thought it had been ridicous no one had yet create a dating application that has been created by and designed for homosexual or bi-curious females,” she claims. “That’s how all of it style of started.”

HER had been initially launched being a pure play lesbian dating app two years back beneath the neogism “Dattch.” Exton noticed about 30 % of users had been currently in a relationship, but nevertheless wished to be held through to that which was occurring within their scenes that are respective. Therefore after tweaks and re-branding (Exton’s back ground is in brand consting), and launches into the UK, Los Angeles, san francisco bay area, and new york, HER formally established in Boston this weekend that is past. Based on Exton the Hub had been a rational option, as Boston ended up being one of many top urban centers regarly required.

“Our girls don’t hook up for average of 10 times, therefore there’s a a lot longer time when they should be chatting every single other,” she states. “once you simply have actually an image of the face you have got absolutely nothing to speak about, so our pages utilize content and events that are local assist girls fulfill one another and talk.”

Exton adds having a laugh: “It’s got most of the lesbians, and exactly what links the lesbian community online.”

As soon as users download the application, profiles are presented one at the same time. But rather of only a profile image and a swipe-left or interface that is swipe-right the profiles include Instagram and Pinterest sensibilities, with mtiple photos, individual explanations, and community social activities “pinned” to a profile. When users “like” each other, communications could be delivered, and dialogues can start. Also, the primary site has a weblog featuring a spread of lesbian lifestyle content that is a combination of geo-specific topical articles and much more general filler (ie: “Lesbians and their animals”).

In metropolitan areas where HER is real time and boasting a community that is active of (she remains mum on individual figures), Exton claims the reaction happens to be exceptionally good through the LGBTQ community.

“i enjoy that girls show up and say, if I was gay or straight‘ I had no idea. We had been simply interested. And today I’ve met a girl whom I’m dating, and I nevertheless don’t determine if I’m homosexual or straight but at the least there’s a grouped community where i will do this and stay me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or even the pet they met up.”

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